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THE ESSENTIALS

A small, curated collection by design. Built on expertise. Inspired by the women who wear it. Never driven by trend.

Shop The Essentials

Everything you need. Nothing you don't.
The Foundation Stick
Buildable coverage that melts in, feels like skin, and looks like you.
Shop Now $40.00
The Cream Blush
Balm-like blush that starts subtle, builds easily, and lasts all day.
Shop Now $28.00
The Ultra-Hydrating Liquid Lipstick
Rich color that visibly smooths lips and delivers lasting hydration.
Shop Now $26.00
The Bronzer
Cashmere-soft powder bronzer that melts in for warmth that looks real.
Shop Now $32.00

The Hardware

Tools that do the heavy lifting for you.
The Complexion Brush
A dense, ultra-soft brush designed to blend cream formulas easily.
Shop Now $36.00
The Sculpt + Buff Brush
Soft sculpting and seamless buffing for cream and powder formulas.
Shop Now $40.00

Shop Sets

Curated sets that give you more, for less.
Cheeky Lip Bundle
Skin-like coverage and color you control.
Shop Now $50.00
The BASMA Essentials Bundle
Your everyday base routine - in minutes.
Shop Now $120.00
The Blush'n'Blend Bundle
A natural flush you can dial up and mix.
Shop Now $54.00
The Lip Lock Liner 2-Pack
Cashmere-soft warmth you can build.
Shop Now $37.00
The Lip Lock Liner 3-Pack
The Lip Lock Liner 3-Pack Shop Now $56.00
The Lip Lock Liner Collection
The Lip Lock Liner Collection Shop Now $66.00
Foundation + Blush Duo
Foundation + Blush Duo Shop Now $60.00
The Foundation + Brush Set
The Foundation + Brush Set Shop Now $57.00

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Foundation
Blush
Brush
Mini Blush

The Foundation Stick

$40.00