Skin-like coverage
In shades that actually match.
THE EXPERTISE
From burn survivor to Beverly Hills' most sought-after skin tone-matching expert.
A shade that isn't exactly right isn't worth wearing.
Basma has spent 20+ years studying how color behaves on skin and matching it exactly for thousands of clients.
That expertise is in every BASMA formula.
THE FOUNDATION STICK
42 Shades.
One is yours.
Every shade was built on 20+ years of skin tone-matching expertise. Find yours in 60 seconds.
Trusted by 250,000+ customers
★★★★★
"I'm fair with olive undertones. Neutral isn't quite right on me, pink undertones definitely are not - this is it. I've never had a color like this."
★★★★★
"This shade is bold, but the pigment is forgiving, so it's really buildable and not too vibrant, which often happens with cream blushes."
★★★★★
"I apply it in the morning and it's still there by the end of the day. I've tried a lot of the trending lip liners and find myself constantly having to reapply."
★★★★★
"Finally, the perfect shade. Easy to blend, stays all day, doesn't crease in fine lines and wrinkles."
★★★★★
"It is so hard to find a bronzer for cool-toned skin and this hits the mark. Blends beautifully and no orange."
★★★★★
"Unbelievable color match and an excellent formula. I actually got two compliments on my skin at Sephora when I used it."
★★★★★
"It blurs the lines on the lips. The staying power is amazing and this color looks so good on my pigmented lips."
