Skin-like coverage
In shades that actually match.
THE EXPERTISE
From burn survivor to Beverly Hills' most sought-after skin tone-matching expert.
A shade that isn't exactly right isn't worth wearing.
Basma has spent 20+ years studying how color behaves on skin and matching it exactly for thousands of clients.
That expertise is in every BASMA shade.
- SHOP MAKEUP
- SETS
THE FOUNDATION STICK
42 Shades.
One is yours.
Every shade was built on 20+ years of skin tone-matching expertise. Find yours in 60 seconds.
Trusted by 250,000+ customers
★★★★★
"I'm fair with olive undertones. Neutral isn't quite right on me, pink undertones definitely are not - this is it. I've never had a color like this."
★★★★★
"This shade is bold, but the pigment is forgiving, so it's really buildable and not too vibrant, which often happens with cream blushes."
★★★★★
"I apply it in the morning and it's still there by the end of the day. I've tried a lot of the trending lip liners and find myself constantly having to reapply."
★★★★★
"Finally, the perfect shade. Easy to blend, stays all day, doesn't crease in fine lines and wrinkles."
★★★★★
"It is so hard to find a bronzer for cool-toned skin and this hits the mark. Blends beautifully and no orange."
★★★★★
"Unbelievable color match and an excellent formula. I actually got two compliments on my skin at Sephora when I used it."
★★★★★
"It blurs the lines on the lips. The staying power is amazing and this color looks so good on my pigmented lips."
