The Foundation Stick
Coverage that looks like skin, in shades that actually match.
The right color changes everything.
Coverage, finish, longevity - none of it matters if the color is wrong.
Built on Basma Hameed's 20+ years of color expertise, every BASMA shade is made for the skin it sits on. Not close. Exactly right.
Where to start
A small assortment of products. Each one built until the color was exactly right.
Trusted by 250,000+ customers
★★★★★
"I'm fair with olive undertones. Neutral isn't quite right on me, pink undertones definitely are not - this is it. I've never had a color like this."
★★★★★
"This shade is bold, but the pigment is forgiving, so it's really buildable and not too vibrant, which often happens with cream blushes."
★★★★★
"I apply it in the morning and it's still there by the end of the day. I've tried a lot of the trending lip liners and find myself constantly having to reapply."
★★★★★
"Finally, the perfect shade. Easy to blend, stays all day, doesn't crease in fine lines and wrinkles."
★★★★★
"It is so hard to find a bronzer for cool-toned skin and this hits the mark. Blends beautifully and no orange."
★★★★★
"Unbelievable color match and an excellent formula. I actually got two compliments on my skin at Sephora when I used it."
★★★★★
"It blurs the lines on the lips. The staying power is amazing and this color looks so good on my pigmented lips."
THE FOUNDATION STICK
42 Shades.
One is yours.
Every shade was built on 20+ years of skin tone-matching expertise. Find yours in 60 seconds.
From burn survivor to Beverly Hills' most sought-after skin tone-matching expert.
20+ years of that work, built into every BASMA formula.