MAKEUP ON YOUR TERMS
Coverage and color - just how you like it.
Where color meets skin.
Makeup built on founder Basma Hameed's 20+ years of color and skin expertise, so every formula melts in, feels like skin, and works the way you want it to.
The Best-Sellers Edit
Seen on real skin.
Worn, loved, and shared by our community.
She didn't learn color theory in a classroom.
After surviving third-degree burns as an infant, founder Basma Hameed spent 20 years mastering how color behaves on real skin. She pioneered a paramedical procedure built on one principle: color has to be exact, or it doesn't work. BASMA is what two decades of that expertise looks like as a makeup brand.
Not paid. Just worn.
Some celebrities found it themselves. Some had it put on them by professionals they trust the most. Either way, BASMA wasn't bought into that room.
That's what product quality does.
AS SEEN ON:
Beyonce · Kim Kardashian · Kourtney Kardashian · Tyla · Jennifer Lopez · Olivia Culpo · Vanessa Hudgens
Bundles
