Hi! I’m Basma.

At two years old, I suffered third degree burns on my face from a kitchen accident. To conceal the scar, I turned to makeup at an early age and fell in love. Without sounding overly dramatic - makeup saved me. It gave me confidence and made me so genuinely happy. I taught myself everything there was about color correcting, application techniques, and ingredients. It became an obsession. 

Clearly the love was never reciprocated because I constantly felt neglected by beauty brands. I would be boxed into a “scar-friendly” category where there was never enough shades, formulas were super cakey and no one every looked like me in the images. I always felt like an outcast - as if I wasn’t good enough. 

I must have been just 10 years old when I made a promise to myself that one day I was going to start a beauty brand. 

Fast forward a few years and I remember meeting with a plastic surgeon to see if there was anything else that could be done to conceal the discoloration on my face. He looked at me and said “take your money and move to an island.” 

In other words, I wouldn’t find happiness with a scar on my face. 

There were many times in my life where I was told to just accept things as they are. But I didn’t want that for myself - or anyone else that had insecurities about their skin.

So I made a treatment called the Scar Camouflage procedure. It entails developing custom pigments to match the skin and implanting it. After spending years practicing the treatment on myself and seeing remarkable results - I opened The Basma Hameed Clinic (in Toronto and Beverly Hills). 

I’ve spent the last 17 years not only working on thousands of patients from all over the world with different skin tones, undertones, textures and conditions - but also hearing people’s unique life stories and understanding the role makeup plays for them. 

My experience working at the clinic taught me how incredibly different we all are: our lifestyles, background, beauty preferences and routines - you name it. So why do we accept our makeup to be a one-dimensional? 

My vision for BASMA Beauty was clear: develop versatile, buildable products that are inspired by real life, real people and most importantly, real skin. Makeup that is inspired by all, but created for you

I spent four years working alongside chemists to develop the formula and shades for out first product, The Foundation Stick. And in 2021, we finally launched our site! 

Although we’re still in our infancy as a brand, we’re so excited for what’s to come and hope you’ll come with us for the journey!