BEHIND THE SCENES AT
Basma beauty
MAKE UP THAT LOOKS GOOD ON (REAL) SKIN
Light-weight feel so your skin still looks and feels like your skin
Buttery-soft and will melt into the skin thanks to nourishing ingredients like apricot butter, aloe vera extract and Vitamin E.
A shade ranges made with your skin tone, undertones, hues and pigments in mind
Do what you like, how you like it -where you like it! This buildable formula is created to let you decide how you want to wear it.
More than a perfect match
At BASMA Beauty, we formulate our products to fit you. We think about skin journey, skin type and all the factors that determine when, why and how you prefer your makeup to work.
WHAT DRIVES US
Authenticity over aesthetic
Community over clout
Personality over perfection
MEET OUR FOUNDER
BASMA HAMEED
A Note From BASMA
Hi, I’m Basma Hameed—founder of BASMA Beauty.
If you’ve seen us on your For You page, you probably know us as that pink stick. The one that always finds your perfect match.
But we’re more than that—and I’d love to tell you why.
When I was two years old, I suffered third-degree burns on my face.
By six, while most kids were learning to ride bikes, I was teaching myself how to colour correct with makeup. I was experimenting with mixing pigments, and learning how to work with my own textured, sensitive skin.
I didn't just love how makeup made me look - I loved how it made me feel.
Doctors told me there was nothing more that could be done to conceal my scar. But I had a thought - if we can put foundation on top of the skin, why not underneath it?
That question changed everything.
I went on to pioneer Scar Camouflage—a procedure now performed around the world. For the past 20 years, I’ve created custom skin tone pigments for thousands of people: from burn survivors and surgical scars to vitiligo, cellulite.
But this work has always been about more than how someone looks. It’s about helping people see themselves again.
That’s why I created BASMA Beauty.
I wanted to build the kind of brand I wish I had growing up. One that doesn’t follow trends or hide behind gimmicks. A brand that truly celebrates skin in all its forms—its tone, its type, its texture. Flawed, lived-in, real.
At BASMA, we make makeup that shows up—for you.
Whatever your skin story is, you deserve formulas that are effective, intentional, and made with care.
I’m so glad you’re here.
Love,
Basma Hameed
