Hi! I’m Basma.

After suffering third-degree burns on her face as an infant, I turned to makeup but constantly felt neglected by beauty brands where shade ranges were scarce and formulas were cakey.

Desperate for a way to conceal the scar on my face, I took matters into her own hands. I pioneered the Scar Camouflage Procedure - a treatment that involves implanting skin tone pigments into scar tissue. I opened two clinics and for the last 17 years, have been developing skin tone pigments for thousands of clients with different skin types, textures and conditions. 

Witnessing firsthand the impact a customizable procedure had on my clients’ confidence, I wanted to bring that same feeling to the beauty world. In 2021, BASMA Beauty was born.

We develop formulas with not just your skin tone in mind, but also your skin journey, skin type, your lifestyle and all the things that determine when, why, and how you prefer your makeup to work. 

In other words, your makeup should be as versatile as you. 

Thank you for all of your support and I hope you join me on this journey!