All lips, including the dry ones, the ones with fine lines and the faded lip color.
The Ultra-Hydrating Liquid Lipstick
Regular price
$26.00
Unit price
per
Rich, even color in a balm-like formula that delivers lasting hydration.
- Lips feel softer, more hydrated with it on than they did before
- Visibly smooths the look of lip lines
- Soft gloss finish, never sticky
Paraben-Free · Vegan · Cruelty-Free
HOW IT WEARS
Coverage: Rich, even color
Finish: Soft gloss and visibly smoother lips
Feel: Comfortable and hydrating without feeling sticky or heavy
HOW TO APPLY
Apply straight from the applicator, starting at the center of the lip and working out to the edges.
For definition that holds, line first with The Lip Lock Liner.
THE INGREDIENTS THAT MATTER
Clean - Vegan - Cruelty-Free - Paraben-Free
- Vitamin E: Provides extended, deep hydration.
- Castor Oil: Provides extended, deep hydration.
- Ginseng Extract: An anti-aging, antioxidant that provides ultra-hydration.
- Kelp Extract: Has anti-inflammatory properties to help soothe dry, itchy and swollen skin.
0.18 oz / 5.5 g Made in Canada
MADE FOR
FEELS LIKE
A hydrating balm - never sticky, never tight, never heavy.
LOOKS LIKE
Visibly smoother lips with rich color and a soft gloss. No feathering, no bleeding.
WORTH NOTING
Vegan - Cruelty-Free - Paraben-Free
"For years, lip color meant choosing: something that lasts and dries you out, or something comfortable that's gone by lunch. I never understood why those had to be the only options. So I stopped accepting them."
Basma Hameed, Founder
Frequently Asked Questions
No. Unlike traditional liquid lipsticks that set and lock, the BASMA Ultra-Hydrating Liquid Lipstick is built on a balm-like base that hydrates lips as it wears. Lips stay comfortable rather than tightening through the day, and it doesn't crack or flake.
Yes. The BASMA Ultra-Hydrating Liquid Lipstick is formulated with castor oil and vitamin E, which cushion and condition lips rather than sitting on the surface. The balm-like texture also smooths the look of dry texture and fine lines on application, so lips look softer immediately.
No. The BASMA Ultra-Hydrating Liquid Lipstick has a lightweight, balm-like texture that stays comfortable and doesn't turn tacky as it wears. Hair won't catch in it.
Both, in effect. The BASMA Ultra-Hydrating Liquid Lipstick delivers rich, even color like a lipstick with the comfort and shine of a gloss. It's opaque enough to wear alone - real color rather than a sheer tint - and finishes in a soft gloss rather than a flat matte.
Yes. The formula applies evenly and the applicator gives enough precision for clean edges without a liner. That said, if you are looking for sharper definition, pairing it with The Lip Lock Liner will help achieve that.
No. The formula has blurring properties that actually smooth the appearance of fine lines on the lips rather than collecting in them. Combined with deeply hydrating ingredients like castor oil that penetrate rather than sit on the surface, the finish stays even and comfortable throughout the day without bleeding.