FREE COMPLEXION BRUSH ON ORDERS $70+

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SEPHORA Top Seller

The Foundation Stick

Regular price $40.00
Find your shade
Shade
040 Fair with neutral undertones

Free Shipping on Orders $60+ · Easy 30-day Returns

A lightweight, skin-first foundation stick that melts in and wears all day.

  • Sheer to full, skin-like coverage that won't cake or crease

  • Feels weightless

  • Made with ingredients that calm and hydrate the skin

Fragrance-Free Dermatologist-Tested VeganCruelty-FreeParaben-Free

THE LOOK AND FEEL

Coverage:  Builds from sheer to full.

Finish: Looks like skin.

Feel: Buttery-soft texture melts in. Stays lightweight and comfortable for an all-day wear.

What you don't have to worry about:

  • Won't cling to dry patches
  • Won't emphasize texture
  • Won't settle into fine lines
  • Won't emphasize pores

0.22 oz / 6.3 g · Made in Canada

HOW DO I FIND MY SHADE?

Our Shade Finder quiz takes less than 60 seconds and matches you on undertone and depth - not just how light or deep your skin is.

Still unsure? Email hello@basmabeauty.com and our shade specialists will give you a personalized recommendation.

HOW TO APPLY
  1. Start with moisturized skin.
  2. Warm the stick on the back of your hand for a few seconds.
  3. Pick up the product with a dense brush, like our Complexion Brush, and press it into the skin. You'll use less this way.
  4. Build only where you want more.
  5. For a blemish or dark spot, press the stick directly onto it.
INGREDIENTS
  • Aloe Vera Extract - soothes and nourishes the skin
  • Apricot Butter - boosts hydration
  • Vitamin E - calms the skin

0.22 oz/ 6.3 g Made in Canada

Full Ingredients:

Phenyl Trimethicone, Octyldodecanol, Octyldodecyl Myristate, Caprylic/Capric Triglyceride, Copernicia Cerifera (Carnauba) Wax, Polyethylene, Methyl Methacrylate Crosspolymer, Microcrystalline Wax, Prunus Armeniaca (Apricot) Kernel Oil, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol, Hydrogenated Vegetable Oil, Aloe Barbadensis Leaf Extract, Tocopheryl Acetate, Sorbic Acid (+/-) Iron Oxides (CI 77492, CI 77491, CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891).

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

The Foundation Stick

$40.00

MADE FOR

All skin types, textures, tones and undertones.

FEELS LIKE

Buttery-soft texture that melts in and feels like nothing is on your skin.

LOOKS LIKE

Buildable coverage, sheer to full, that looks like skin no matter how much you apply. No oxidizing, separating or settling into lines.

WORTH NOTING

Fragrance-free · Dermatologist tested · Non-irritating · Paraben-free · Vegan · Cruelty-Free

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★★★★★

"Great shade range and I found the one that matches my skin perfectly. It blends well into my mature skin and looks natural and fresh whilst covering some of my pigmentation."

Verified Customer
MARCELLA

★★★★★

"I wore the foundation stick from 8 a.m. to 11 p.m. every day for over a week, and it looked just as good at night as when it was first applied. My makeup usually separates around my mouth, nose, and forehead, but that never happened - even after traveling for 23 hours."

Verified Customer
HAYAT

★★★★★

"I have never seen a color match so perfect with a foundation stick. It blends so perfectly into the skin, and lasted all day."

Verified Customer
EDEN
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"I've spent twenty years mixing color until it disappeared into someone's skin. Exact is the only thing that works. Every BASMA shade is held to that."

Basma Hameed, Founder

Frequently Asked Questions

No. The BASMA Foundation Stick is formulated to melt into the skin rather than sit on top of it, so it doesn't settle into fine lines or emphasize texture. The hydrating, balm-like formula stays flexible on the skin rather than drying down, which is what causes most foundations to crease around the eyes, mouth, and nasolabial folds.

Yes. The BASMA Foundation Stick was formulated for dry and sensitive skin — founder Basma Hameed has very dry skin herself, and her sister, who has rosacea, was part of the testing process. It won't cling to dry patches or emphasize flakiness.

For best results, apply to moisturized skin so the formula has something to melt into. It's fragrance-free, dermatologist-tested, and works on dry, combination, oily, and sensitive skin.

Yes. The BASMA Foundation Stick builds from sheer to full coverage, and stays weightless at every level. Founder Basma Hameed wears it as a full-coverage foundation. Start with a small amount and build only where you want more — even at full coverage it looks like skin rather than makeup.

No. The BASMA Foundation Stick is formulated not to oxidize or shift colour throughout the day. The shade you apply in the morning is the shade you're wearing hours later.

Yes. The BASMA Foundation Stick is designed not to settle into fine lines, emphasize texture, or cling to dry patches - the three things that make foundation read as ageing. It stays weightless however much coverage you build, and the hydrating formula suits skin that has become drier or more sensitive over time.