Melts in · Feels like skin · Coverage you control
WHERE COLOR MEETS SKIN.
Makeup developed through founder Basma Hameed’s 20+ years of color expertise.
Best-sellers.
Products our customers reach for again and again.
seen on real skin.
Worn, loved and shared by our community.
IN THE SPOTLIGHT
BASMA spotted on notable faces across film, music and fashion, including:
Beyonce · Kim Kardashian · Kourtney Kardashian · Tyla · Jennifer Lopez · Olivia Culpo · Vanessa Hudgens