All skin types, textures, tones and undertones.
SEPHORA Top Seller
The Foundation Stick
Regular price
$40.00
Unit price
per
A buildable, hydrating foundation stick that melts into skin and wears all day.
- Sheer to full coverage - you decide how much
- Melts in and stays weightless, however much you build
- Won't settle into fine lines, cling to dry patches, or oxidize
Fragrance-Free · Dermatologist-tested · Non-irritating · Paraben-Free · Vegan · Cruelty-Free
HOW IT WEARS
Coverage: Builds from sheer to full.
Finish: Looks like skin.
Feel: Buttery-soft texture melts in. Stays lightweight and comfortable for an all-day wear.
What you don't have to worry about:
- Won't cling to dry patches
- Won't emphasize texture
- Won't settle into fine lines
- Won't emphasize pores
0.22 oz / 6.3 g · Made in Canada
HOW DO I FIND MY SHADE?
Our Shade Finder quiz takes less than 60 seconds and matches you on undertone and depth - not just how light or deep your skin is.
Still unsure? Email hello@basmabeauty.com and our shade specialists will give you a personalized recommendation.
If it isn't right, we'll fix it. We cover your first exchange - no cost, no hassle.
HOW TO APPLY + THE INGREDIENTS THAT MATTER
- Start with moisturized skin.
- Warm the stick on the back of your hand for a few seconds.
- Pick up the product with a dense brush, like our Complexion Brush, and press it into the skin. You'll use less this way.
- Build only where you want more.
- For a blemish or dark spot, press the stick directly onto it.
KEY INGREDIENTS
- Aloe Vera Extract: So it calms and soothes sensitive skin
- Apricot Oil: So it glides on and melts in
- Vitamin E: So it doesn't dry down or cling to dry patches
MADE FOR
FEELS LIKE
Buttery-soft texture that melts in and feels like nothing is on your skin.
LOOKS LIKE
Buildable coverage, sheer to full, that looks like skin no matter how much you apply. No oxidizing, separating or settling into lines.
WORTH NOTING
Fragrance-free · Dermatologist tested · Non-irritating · Paraben-free · Vegan · Cruelty-Free
"I've spent twenty years mixing color until it disappeared into someone's skin. Exact is the only thing that works. Every BASMA shade is held to that."
Basma Hameed, Founder
Frequently Asked Questions
No. The BASMA Foundation Stick is formulated to melt into the skin rather than sit on top of it, so it doesn't settle into fine lines or emphasize texture. The hydrating, balm-like formula stays flexible on the skin rather than drying down, which is what causes most foundations to crease around the eyes, mouth, and nasolabial folds.
Yes. The BASMA Foundation Stick was formulated for dry and sensitive skin — founder Basma Hameed has very dry skin herself, and her sister, who has rosacea, was part of the testing process. It won't cling to dry patches or emphasize flakiness.
For best results, apply to moisturized skin so the formula has something to melt into. It's fragrance-free, dermatologist-tested, and works on dry, combination, oily, and sensitive skin.
Yes. The BASMA Foundation Stick builds from sheer to full coverage, and stays weightless at every level. Founder Basma Hameed wears it as a full-coverage foundation. Start with a small amount and build only where you want more — even at full coverage it looks like skin rather than makeup.
No. The BASMA Foundation Stick is formulated not to oxidize or shift colour throughout the day. The shade you apply in the morning is the shade you're wearing hours later.
Yes. The BASMA Foundation Stick is designed not to settle into fine lines, emphasize texture, or cling to dry patches - the three things that make foundation read as ageing. It stays weightless however much coverage you build, and the hydrating formula suits skin that has become drier or more sensitive over time.
