The Foundation Stick
Buildable coverage that melts in, feels like skin, and looks like you.
ABOUT THE FOUNDATION STICK
Formulated with Basma Hameed's 20+ years of skin-matching expertise, this foundation delivers unmatched shade precision with buildable coverage - sheer to full - that doesn't feel heavy, look cakey or oxidize.
The hydrating formula melts in for an effortless blend and wears comfortably all day without setting into fine lines, emphasizing texture or clinging to dry patches.
IS THIS FOUNDATION FOR ME?
This foundation is for you if you:
- Want to look put together with minimal effort
- Don't like the feeling of makeup
- Prefer a foundation that looks natural - even when your skin isn't at its best.
- Have dry or textured skin
- Want a foundation that actually matches your skin
HOW WILL IT LOOK ON MY SKIN?
What you don't have to worry about:
- Won't cling to dry patches
- Won't emphasize texture
- Won't settle into fine lines
- Won't emphasize pores
Coverage: Builds from sheer to full.
Finish: Looks like skin.
Feel: Lightweight and comfortable.
FEATURED INGREDIENTS
Clean - Vegan - Cruelty Free - Paraben-Free
Formula is dermatologist-tested, fragrance-free, hypoallergenic, and non-irritant.
- Aloe Vera Extract: Soothes the skin.
- Apricot Oil: Balances the look of uneven skin tone.
- Vitamin E: Strengthens skin barrier and locks in hydration.
0.22 oz / 6.3 g
Made in Canada
HOW DO I FIND MY SHADE?
Our Shade Finder quiz takes less than 60-seconds to complete!
If you're still not sure, email hello@basmabeauty.com for a shade match recommendation.
WHAT MAKES THIS FOUNDATION DIFFERENT?
GETS YOUR SHADE RIGHT
42 shades designed to blend seamlessly into the skin without oxidizing.
THE COVERAGE YOU WANT
Get the coverage you want (sheer to full), without the heavy feel.
ALL DAY WEAR
Lasts all day without clinging to dry patches, emphasizing texture or settling into fine lines.
Same skin. Just more even.
