All skin types, textures, tones and undertones.
The Foundation Stick
A buildable, hydrating foundation stick that melts into skin and wears all day.
- Sheer to full coverage - you decide how much
- Melts in and stays weightless, however much you build
- Won't settle into fine lines, cling to dry patches, or oxidize
Fragrance-Free · Dermatologist-tested · Non-irritating · Paraben-Free · Vegan · Cruelty-Free
HOW IT WEARS
Coverage: Builds from sheer to full.
Finish: Looks like skin.
Feel: Buttery-soft texture melts in. Stays lightweight and comfortable for an all-day wear.
What you don't have to worry about:
- Won't cling to dry patches
- Won't emphasize texture
- Won't settle into fine lines
- Won't emphasize pores
HOW DO I FIND MY SHADE?
Our Shade Finder quiz takes less than 60 seconds and matches you on undertone and depth - not just how light or deep your skin is.
Still unsure? Email hello@basmabeauty.com and our shade specialists will give you a personalized recommendation.
If it isn't right, we'll fix it. We cover your first exchange - no cost, no hassle.
HOW TO APPLY
- Start with moisturized skin.
- Warm the stick on the back of your hand for a few seconds.
- Pick up the product with a dense brush, like our Complexion Brush, and press it into the skin. You'll use less this way.
- Build only where you want more.
- For a blemish or dark spot, press the stick directly onto it.
THE INGREDIENTS THAT MATTER
- Aloe Vera Extract: So it calms and soothes sensitive skin
- Apricot Oil: So it glides on and melts in
- Vitamin E: So it doesn't dry down or cling to dry patches
0.22 oz / 6.3 g · Made in Canada
Complete the look:
The Foundation Stick
MADE FOR
FEELS LIKE
Buttery-soft texture that melts in and feels like nothing is on your skin.
LOOKS LIKE
Buildable coverage, sheer to full, that looks like skin no matter how much you apply. No oxidizing, separating or settling into lines.
WORTH NOTING
Fragrance-free · Dermatologist tested · Non-irritating · Paraben-free · Vegan · Cruelty-Free
★★★★★
"Great shade range and I found the one that matches my skin perfectly. It blends well into my mature skin and looks natural and fresh whilst covering some of my pigmentation."
★★★★★
"I wore the foundation stick from 8 a.m. to 11 p.m. every day for over a week, and it looked just as good at night as when it was first applied. My makeup usually separates around my mouth, nose, and forehead, but that never happened - even after traveling for 23 hours."
★★★★★
"I have never seen a color match so perfect with a foundation stick. It blends so perfectly into the skin, and lasted all day."
"I've spent twenty years mixing color until it disappeared into someone's skin. Exact is the only thing that works. Every BASMA shade is held to that."
Basma Hameed, Founder
Frequently Asked Questions
No. The BASMA Foundation Stick is formulated to melt into the skin rather than sit on top of it, so it doesn't settle into fine lines or emphasize texture. The hydrating, balm-like formula stays flexible on the skin rather than drying down, which is what causes most foundations to crease around the eyes, mouth, and nasolabial folds.
Yes. The BASMA Foundation Stick was formulated for dry and sensitive skin — founder Basma Hameed has very dry skin herself, and her sister, who has rosacea, was part of the testing process. It won't cling to dry patches or emphasize flakiness.
For best results, apply to moisturized skin so the formula has something to melt into. It's fragrance-free, dermatologist-tested, and works on dry, combination, oily, and sensitive skin.
Yes. The BASMA Foundation Stick builds from sheer to full coverage, and stays weightless at every level. Founder Basma Hameed wears it as a full-coverage foundation. Start with a small amount and build only where you want more — even at full coverage it looks like skin rather than makeup.
No. The BASMA Foundation Stick is formulated not to oxidize or shift colour throughout the day. The shade you apply in the morning is the shade you're wearing hours later.
Yes. The BASMA Foundation Stick is designed not to settle into fine lines, emphasize texture, or cling to dry patches - the three things that make foundation read as ageing. It stays weightless however much coverage you build, and the hydrating formula suits skin that has become drier or more sensitive over time.
I tried one of their blushes from Sephora on a whim and absolutely loved it. So, I went on their site and ordered their essentials bundle for $120. I thought that was a great price for what you get and I wound up liking everything in the bundle! The foundation stick is lovely and the way it blended in with my skin tone was insane. I literally said ‘’What is this voodoo?!’’. It gives such a natural look, still covers well and is not cakey at all. Worth mentioning, I am a skin tint girlie so using and LIKING a foundation stick is unheard of for me. It’s not going to replace my Ciele skin tint, but using them in combination is a match made in heaven. The brushes are super nice and have replaced my current blush and bronzer brush. The pink yet coral blush is GORGEOUS. I use it everyday. I almost didn’t want to write a review because I don’t want this stuff to sell out, but I am big promoter of lesser known brands who are just killing it and this is definitely one of them!
I really love Basma products. Creamy and lightweight. Suitable for my skin.
Unbelievable color match and an excellent formula. I absolutely love this foundation stick. I actually got two compliments on my skin at Sephora when I used it.
Great shade range and I found the one that matches my skin perfectly. It blend well into my mature skin and looks natural and fresh whilst covering well some of my pigmentation. Price is good too, I would highly recommend it.
I have been using my Basma Beauty products every single day since they arrived—including a 23-hour travel day—and I have truly never been happier with makeup. I’ve been searching for a brand with clean ingredients that feels like real skin ever since my go-to everyday makeup was discontinued, and Basma Beauty exceeded every expectation.
I purchased the entire collection as a birthday gift to myself, and it was the best decision I’ve ever made. I have dry, sensitive skin that’s prone to eczema, so finding makeup that works for me is not easy. After learning Basma’s story and professional expertise, I had high hopes, and they were more than exceeded. I even had a few blemishes when my order arrived and was amazed at how beautifully the foundation stick performed on irritated skin.
I wore the foundation stick, blush, and bronzer from 8 a.m. to 11 p.m. every day for over a week, and it looked just as good at night as when first applied. My makeup usually separates around my mouth, nose, and forehead, but that never happened; even after traveling for 23 hours. Beyond performance, this brand genuinely boosted my confidence and made my natural beauty feel radiant rather than covered.
This is the best makeup I’ve ever purchased and the best I’ve ever put on my skin. If you want makeup that looks and feels like skin and truly lasts, this is it. I’m completely in love with this brand and can’t wait to buy all my makeup from Basma Beauty.
- 5 stars: 1923 (83%)
- 4 stars: 361 (16%)
- 3 stars: 15 (1%)
- 2 stars: 10 (0%)
- 1 star: 18 (1%)
I have been using my Basma Beauty products every single day since they arrived—including a 23-hour travel day—and I have truly never been happier with makeup. I’ve been searching for a brand with clean ingredients that feels like real skin ever since my go-to everyday makeup was discontinued, and Basma Beauty exceeded every expectation.
I purchased the entire collection as a birthday gift to myself, and it was the best decision I’ve ever made. I have dry, sensitive skin that’s prone to eczema, so finding makeup that works for me is not easy. After learning Basma’s story and professional expertise, I had high hopes, and they were more than exceeded. I even had a few blemishes when my order arrived and was amazed at how beautifully the foundation stick performed on irritated skin.
I wore the foundation stick, blush, and bronzer from 8 a.m. to 11 p.m. every day for over a week, and it looked just as good at night as when first applied. My makeup usually separates around my mouth, nose, and forehead, but that never happened; even after traveling for 23 hours. Beyond performance, this brand genuinely boosted my confidence and made my natural beauty feel radiant rather than covered.
This is the best makeup I’ve ever purchased and the best I’ve ever put on my skin. If you want makeup that looks and feels like skin and truly lasts, this is it. I’m completely in love with this brand and can’t wait to buy all my makeup from Basma Beauty.
I have dry-combo, textured skin, and with good skin prep: the finish is natural and skin-like! I don’t go heavy on application but it evens my skin out perfectly. Doesn’t cling to my dry patches or separate through the day. Love a good foundation stick! (Shade 027)
so creamy and glides on easily. I recommend the BASMA Foundation Stick — with the caveat that you match it properly and prep your skin right. It stands out especially for inclusivity, texture/feel, versatility, and overall finish. It’s not perfect for every skin type (especially ultra oily or ultra dry without prep)
i usually don't wear foundations because they're annoying to apply, but i've been trying this one as a quick addition to my daily makeup routine. it has good coverage but doesn't feel heavy, and i find that it also lasts all day without setting spray. the only downside is that i do have dry skin, so it has a cakey look after a couple hours, so it's probably best used on normal/oily skin types for a clean matte look!
also, packaging and formula are amazing and easy to use :)
I was honestly so surprised by how perfectly this foundation blended into my skin! It melts right in no streaks, no heaviness, just a smooth, natural finish that looks like my skin but better. The coverage is buildable and feels super lightweight, which makes it perfect for both everyday and glam looks.
It gives that healthy, radiant glow without turning oily I actually got compliments on how natural my skin looked!
I’m obsessed with this foundation!!! It’s literally a second skin, almost like wearing nothing.
Super lightweight, very soft with velvety texture and finish on the face. Also loved the perfect shade match🤌🏻 and how practical it’s the stick presentation.
The coverage it’s medium but buildable which it’s amazing, I’d definitely recommend it🩷
Easy to blend, amazing shade match and great coverage! Only thing missing for me is the smooth finish
The coverage is great (medium to full) and buildable. The shade match is insane!! You get what you see online! Only thing that is missing for me is more of a blurred finish; the foundation hugs the skin a little too well so the finish is not as smooth as i like it to be.
Absolutely love this foundation! I’m so impressed by how seamlessly it blends into my skin. It has a creamy texture that gives a natural, radiant finish and feels so comfortable throughout the day. The coverage is definitely buildable, and it did an amazing job at hiding my acne scars and texture. I used the shade finder quiz on Basma’s website to find my shade and the recommendation was spot on!
This foundation stick blended into my skin so seamlessly! It doesn’t look cakey at all and the shade match is spot on. It literally looks like my skin, just smoother and more even, which is exactly what I look for in a base. It gives coverage without ever feeling like I’m wearing makeup.
So so good. I was worried it might be too dry on my skin but it sits beautifully all day long without turning oily or shiny. i have acne and red spots under my skin but this covers them up beautifully!
I seriously can’t say enough good things about this foundation! It feels weightless on my skin but still gives amazing coverage. These days I feel like recent foundation launches have been so heavy feeling! This one is the complete opposite. I start off with a hydrating primer, then blend it out with a dense foundation brush and it melts beautifully into my skin. It pairs really nicely with the new bronzer that was just released. It’s a match made in heaven. It also pairs great with my other products and comes together so nicely. I love a good stick foundation these days as they’re so easy to apply!
PERFECT shade match! Covers up my scars and acne! So easy to apply! Iv never had such a perfect shade but but this one is!!! So grateful for this especially ! Blush and other makeup look flawless over this foundation also!
This is honestly one of the smoothest foundation sticks I’ve ever tried. It glides on like butter and feels weightless on the skin
These sticks will have you looking creamy and your skin filter like! I love that these don’t cause any breakouts for me and is a very buildable formula!
The skin tone range for these are spot on! I have one that is my more winter shade and one for when I’m summery and tan! The darker one (005) I use as a gram
Contour as well and it’s a staple in my everyday makeup look now!
Definitely stand by this product!
This foundation stick is my go-to for quick coverage. The shade 038 matches my skin perfectly and gives a natural finish. It glides on smoothly and blends easily with a brush or sponge. I love that it’s buildable so I can go light or full coverage depending on the day. It doesn’t feel heavy or cakey. The stick format is so convenient for touch-ups on the go. My skin feels comfortable and looks even all day.
I loved the Basma stick foundation! The shade matched perfectly and the finish looked flawless, lightweight, smooth, and super natural.
I really like this foundation stick! It goes on super smoothly and blends out so easily without looking cakey. The coverage is buildable, so I can keep it light for everyday or add a bit more when I want fuller coverage. It feels lightweight on the skin and looks very natural. Plus, it’s so convenient to carry in my bag for quick touch-ups during the day.
I really like this foundation stick! It goes on super smoothly and blends out so easily without looking cakey. The coverage is buildable, so I can keep it light for everyday or add a bit more when I want fuller coverage. It feels lightweight on the skin and looks very natural. Plus, it’s so convenient to carry in my bag for quick touch-ups during the day.
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