All skin types, especially dry and sensitive
A buildable foundation stick that looks like skin, not makeup.
MADE FOR
FEELS LIKE
Nothing - buttery going on, weightless once it's on
LOOKS LIKE
Skin, at whatever coverage you built it to
WEARS LIKE
All day without settling, separating, or oxidizing
Frequently Asked Questions
Both work. The BASMA Complexion Brush gives you more control over where coverage sits and a cleaner finish with no visible edges, and the dense bristles press the formula into the skin. The BASMA-recommended technique is to warm the stick on the back of your hand, pick the product up with the brush, and press it in.
No. The BASMA Foundation Stick is hydrating rather than drying, so it stays flexible on the skin instead of setting into it - which is what causes most foundations to crease around the eyes, mouth, and nasolabial folds. It also won't cling to dry patches or emphasize texture.
Take the Shade Finder quiz! It takes under 60 seconds and matches you on undertone and depth.
You can also email hello@basmabeauty.com and a BASMA shade specialist will match you from a photo.
If it still isn't right, we'll cover your first exchange for orders in the US and Canada.
Yes. The BASMA Foundation Stick builds from sheer to full and stays weightless at every level. Founder Basma Hameed wears it as a full-coverage foundation. Start with a small amount and build only where you want more - even at full coverage, it looks like skin rather than makeup.
Yes. The BASMA Foundation Stick was formulated for dry and sensitive skin, with apricot kernel oil, aloe vera extract, and vitamin E. It's fragrance-free, dermatologist-tested, and non-irritating. Apply to moisturized skin so the formula has something to melt into.
No. The Foundation Stick formula is designed not to oxidize or shift throughout the day. What you see when you apply it is how it looks hours later.
If you live in the US or Canada, items in a bundle are eligible for exchange rather than return. If a shade isn't working, email hello@basmabeauty.com within 30 days of delivery and we'll swap it. All tools are final sale.
All international orders are final sale.