OUR DNA
Basma beauty
MEET OUR FOUNDER
BASMA HAMEED
Basma Hameed is a complexion expert with over 20 years of hands-on experience studying skin tone, undertone, and texture.
After suffering third-degree facial burns as an infant, she used her own lived-in skin to pioneer paramedical micropigmentation. This breakthrough technique has made her a global authority in color, correction, and real-skin nuance.
BASMA is the culmination of two decades spent perfecting the art and science of complexion, transforming that mastery into makeup designed to work effortlessly with real skin.
built on expertise
Born from lived experience and 20+ years of complexion science, BASMA exists to make makeup that solves real skin challenges with artistry, compassion, and technical mastery.
EFFORTLESS BY DESIGN
MAKE UP THAT LOOKS GOOD ON (REAL) SKIN
Our formulas are engineered for real skin, and deliver high-performance results with intuitive ease, simplifying your routine.
Our textures are rich, cushiony, and plush, melting into the skin with a velvety ease
We meticulously craft each shade from real skin tones and undertones, delivering the precision and depth only true complexion expertise can offer.
Each formula is a multi-purpose staple that builds effortlessly, giving you exactly the coverage you want.
