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BEHIND THE SCENES AT

Basma beauty

We've developed a cult favourite foundation stick made to match you!

More than a perfect match

At BASMA Beauty, we formulate our products to fit you. We think about skin journey, skin type and all the factors that determine when, why and how you prefer your makeup to work.

MAKE UP THAT LOOKS GOOD ON (REAL) SKIN

FORMULA

Light-weight feel so your skin still looks and feels like your skin

TEXTURE

Buttery-soft and will melt into the skin thanks to nourishing ingredients like apricot butter, aloe vera extract and Vitamin E.

RANGE

A shade ranges made with your skin tone, undertones, hues and pigments in mind

MADE FOR YOU

Do what you like, how you like it -where you like it! This buildable formula is created to let you decide how you want to wear it.

WHAT DRIVES US

Authenticity over aesthetic

Community over clout

Personality over perfection

MEET OUR FOUNDER

BASMA HAMEED

A Note From BASMA

After suffering third-degree burns on my face as an infant, I turned to makeup but constantly felt neglected by beauty brands where shade ranges were scarce and formulas were cakey.

Desperate for a way to conceal the scar on my face, I took matters into her own hands. I pioneered the Scar Camouflage Procedure - a treatment that involves implanting skin tone pigments into scar tissue. I opened two clinics and for the last 17 years, have been developing skin tone pigments for thousands of clients with different skin types, textures and conditions. 

Witnessing firsthand the impact a customizable procedure had on my clients’ confidence, I wanted to bring that same feeling to the beauty world. In 2021, BASMA Beauty was born.

We develop formulas with not just your skin tone in mind, but also your skin journey, skin type, your lifestyle and all the things that determine when, why, and how you prefer your makeup to work. 

In other words, your makeup should be as versatile as you. 


Thank you for all of your support and I hope you join me on this journey!


Love,

Basma Hameed

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