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FREE SHIPPING ON ORDERS $50+

MAKEUP ON YOUR TERMS

Coverage and color, exactly how you want it.

WHERE COLOR MEETS SKIN.

Makeup built on 20+ years of color and skin expertise, so every formula melts in, feels like skin and works the way you want it to.

BEST SELLERS.

Products our customers reach for again and again.

seen on real skin.

Worn, loved and shared by our community.

NOT MINIMALIST. NOT MAXIMALIST.

Makeup that lets you do both, and everything in between.

NOT PAID. JUST WORN

Some found it themselves. Some had it put on them by the professionals they trust most. Either way, BASMA wasn't bought into that room.

That's what product quality does.

Beyonce · Kim Kardashian · Kourtney Kardashian · Tyla · Jennifer Lopez · Olivia Culpo · Vanessa Hudgens

The Best-Sellers Edit

The Foundation Stick
The Foundation Stick

Buildable coverage that melts in, feels like skin, and looks like you.

Select options $40.00
The Cream Blush
The Cream Blush

A natural flush of color that starts subtle, builds easily, and lasts all day.

Select options $28.00
The Bronzer
The Bronzer

A velvety-soft powder bronzer that melts in for believable warmth you can build.

Select options $32.00
The Ultra-Hydrating Liquid Lipstick
The Ultra-Hydrating Liquid Lipstick

Rich color meets real hydration that lasts.

Select options $26.00

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