THE ESSENTIALS
A small, curated collection by design. Built on expertise. Inspired by the women who wear it. Never driven by trend.
Face and Complexion Essentials
Essentials that our customers reach for again and again.
The Foundation Stick
Buildable coverage that melts in, feels like skin, and looks like you.
$40.00
The Cream Blush
Balm-like blush that starts subtle, builds easily, and lasts all day.
$28.00
The Bronzer
Cashmere-soft powder bronzer that melts in for warmth that looks real.
$32.00
The Contour Stick
Soft warmth and definition, to shape and define.
$40.00
Lips
All-day wear and lasting hydration.
The Lip Lock Liner
A smudge-proof creamy lip liner that glides on and locks color in place for all-day wear.
$22.00
The Ultra-Hydrating Liquid Lipstick
Rich color that visibly smooths lips and delivers lasting hydration.
$26.00
The Hardware
Tools that do the heavy lifting for you.
The Complexion Brush
A dense, ultra-soft brush designed to blend cream formulas easily.
$36.00
The Sculpt + Buff Brush
Soft sculpting and seamless buffing for cream and powder formulas.
$40.00
Shop Sets
Curated sets that give you more, for less.
The Lip Lock Liner 2-Pack
Your choice of 2 liner shades.
$37.00
$44.00
The Lip Lock Liner 3-Pack
Your choice of 3 liner shades.
$56.00
The Lip Lock Liner Collection
All four Lip Liner shades in one bundle.
$66.00
$88.00
The Lip Duo
Long-lasting line, all-day color and hydration.
$40.00
$48.00
The Complexion Trio
A simpler way to get ready.
$78.00
$104.00
The Foundation + Brush Set
Your everyday base routine - in minutes for skin-like buildable coverage.
$57.00
$76.00
The BASMA Essentials Bundle
Your everyday base routine - in minutes.
$120.00
$202.00
Foundation + Blush Duo
Skin-like coverage and color you control.
$60.00
$68.00
The Blush Bundle
A natural flush you can dial up and mix.
$50.00
$56.00
The Bronze + Sculpt Bundle
Cashmere-soft warmth you can build.
$58.00
$72.00
The Blush'n'Blend Bundle
A natural flush that you can build and blend.
$54.00
$64.00
The Pucker Up Bundle
Choose any three of our liquid lipsticks for everyday color and lasting hydration.
$55.00
$78.00
Cheeky Lip Bundle
Skin-like coverage paired with buildable color you control.
$50.00
$54.00
The Brush Bundle
Two essential brushes delivering seamless complexion and sculpted color for cream and powder formulas.
$54.00
$76.00
