All lips, including the dry ones, the ones with fine lines and the faded lip color.
The Ultra-Hydrating Liquid Lipstick
Regular price
$26.00
Unit price
per
Rich, even color in a balm-like formula that hydrates lips instead of drying them out.
- Lips feel softer, more hydrated with it on than they did before
- Visibly smooths the look of lip lines
- Soft gloss finish, never sticky
Paraben-Free · Vegan · Cruelty-Free
HOW IT WEARS
Coverage: Rich, even color
Finish: Soft gloss and visibly smoother lips
Feel: Comfortable and hydrating without feeling sticky or heavy
HOW TO APPLY
Apply straight from the applicator, starting at the center of the lip and working out to the edges.
For definition that holds, line first with The Lip Lock Liner.
THE INGREDIENTS THAT MATTER
Clean - Vegan - Cruelty-Free - Paraben-Free
- Vitamin E: Provides extended, deep hydration.
- Castor Oil: Provides extended, deep hydration.
- Ginseng Extract: An anti-aging, antioxidant that provides ultra-hydration.
- Kelp Extract: Has anti-inflammatory properties to help soothe dry, itchy and swollen skin.
0.18 oz / 5.5 g Made in Canada
MADE FOR
FEELS LIKE
A hydrating balm - never sticky, never tight, never heavy.
LOOKS LIKE
Visibly smoother lips with rich color and a soft gloss. No feathering, no bleeding.
WORTH NOTING
Vegan - Cruelty-Free - Paraben-Free
"For years, lip color meant choosing: something that lasts and dries you out, or something comfortable that's gone by lunch. I never understood why those had to be the only options. So I stopped accepting them."
Basma Hameed, Founder
Frequently Asked Questions
No. Unlike traditional liquid lipsticks that set and lock, the BASMA Ultra-Hydrating Liquid Lipstick is built on a balm-like base that hydrates lips as it wears. Lips stay comfortable rather than tightening through the day, and it doesn't crack or flake.
Yes. The BASMA Ultra-Hydrating Liquid Lipstick is formulated with castor oil and vitamin E, which cushion and condition lips rather than sitting on the surface. The balm-like texture also smooths the look of dry texture and fine lines on application, so lips look softer immediately.
No. The BASMA Ultra-Hydrating Liquid Lipstick has a lightweight, balm-like texture that stays comfortable and doesn't turn tacky as it wears. Hair won't catch in it.
Both, in effect. The BASMA Ultra-Hydrating Liquid Lipstick delivers rich, even color like a lipstick with the comfort and shine of a gloss. It's opaque enough to wear alone - real color rather than a sheer tint - and finishes in a soft gloss rather than a flat matte.
Yes. The formula applies evenly and the applicator gives enough precision for clean edges without a liner. That said, if you are looking for sharper definition, pairing it with The Lip Lock Liner will help achieve that.
No. The formula has blurring properties that actually smooth the appearance of fine lines on the lips rather than collecting in them. Combined with deeply hydrating ingredients like castor oil that penetrate rather than sit on the surface, the finish stays even and comfortable throughout the day without bleeding.
N
Skin Type: Sensitive, Dry
Shade Range: Light, Medium
Age: 20-30
Totally different formula than what I’m used to, but I’m pleasantly surprised! She’s nourishing like a balm, while being pigmented like a lipstick. Doesn’t dry out my lips and appreciate the buildable color. Love the true brown on me: doesn’t pull red or orange (shade brown)
R
Skin Type: Combination
Shade Range: Medium
Age: 30-40
High-Pigment Blurring Gloss Balm in Mauve gives your lips a rich, cool-toned mauve tint with a glossy finish and hydrating balm base. It blends colour, shine and moisture in one — ideal for both everyday and event looks. If you prefer a plumped, polished lip without heavy layers, it’s a strong pick. Just prep well if your lips are dry and be ready for typical gloss touch-ups
k
Skin Type: Dry
Shade Range: Medium
Age: 20-30
exceeded expectations!! i was expecting it to be sticky and super thick like most glosses, but it literally feels like i have nothing on. the color (nude) looks so good on my skin tone & works in formal and casual settings. i'm really excited to wear this out with my daily makeup routine!
L
Skin Type: Combination
Shade Range: Light
Age: 20-30
Got theMauve shade and I’m honestly obsessed! It feels so smooth and hydrating not sticky at all. The color is that perfect everyday mauve that gives your lips a soft, blurred tint and just makes them look naturally pretty. It’s one of those shades that works with literally any makeup look!
A
Skin Type: Combination
Shade Range: Medium
Age: 30-40
What a lovely surprise with this gloss🤎🤌🏻 has the right amount of pigment and shine.
Feels so hydrated on my lips and has a thick texture, a bit sticky but it’s expected for a gloss so I don’t mind. It’s also blurring and so juicy.
Really enjoyed the shade Mauve, it’s perfect for fall or any season. Matches nicely with my medium skin tone.
Can’t wait to try more shades😍
A
Skin Type: Combination
Shade Range: Medium
Age: 20-30
Pretty opaque lippie
Doesn't look like a lipgloss and doesnt feel like a lip balm so the name is confusing but the finish is pretty; it looks more like a lip vinyl toned down shine-wise
D
Skin Type: Dry
Shade Range: Tan
Age: 20-30
I’ve been reaching for this gloss balm nonstop because it’s long-lasting, not sticky, and just so easy to wear. It gives that soft, blurred finish that’s perfect for an everyday lip without feeling heavy or goopy!!
T
Skin Type: Combination
Shade Range: Light
Age: 30-40
I’m really pleasantly surprised at how much I loved this gloss balm! It is super comfortable on my lips and that is saying a lot as I typically don’t like to wear a lot of lip products due to a lot of them feeling heavy on my lips! This didn’t feel heavy at all and my lips felt really hydrated. The colour mauve is also a super gorgeous my lips but better shade on me because I’m so pale. I highly recommend you make sure your lips are well exfoliated! The formula is on the thinner side, so the dryness will show through in my opinion. The color lasted a long time on me as well!
H
Skin Type: Dry
Shade Range: Medium
Age: 20-30
This product is such a vibe! it’s like the perfect in-between of a gloss and a balm. It gives my lips a juicy, glassy finish without the stickiness, and it feels super hydrating at the same time.
K
Skin Type: Combination
Shade Range: Deep
Age: 30-40
It’s a gloss, it’s a balm, and it’s pigmented? it’s everything your lips need in one!
I’ve definitely had my share of glosses, but as a darker lipped girly, I was very shocked when this coated my lips perfectly in one swipe! The colour options are gorgeous on all skin tones and the work for every lip shade! BASMA did their big one with this!!
J
Skin Type: Oily, Sensitive
Shade Range: Light, Medium
Age: 30-40
Absolutely everything you would want in a lipstick! Hydration , high gloss & pigment !! So obsessed! Nude goes perfect with my everyday makeup look!
A
Skin Type: Combination
Shade Range: Light
Age: 30-40
This gloss balm is my favorite for a soft, polished lip look. The nude shade is perfect for everyday wear and looks flattering with any makeup. It’s glossy without feeling sticky and keeps my lips hydrated. I like that it blurs imperfections and gives a smooth finish. It’s easy to apply directly from the tube and lasts a good few hours. My lips feel soft and look effortlessly glossy. I reach for it whenever I want a simple polished look.
S
I’ve been loving the Blurring Gloss Balm, it feels super comfortable, adds the right amount of shine, and makes my lips look so smooth.
V
I’m obsessed with this gloss! The color is so flattering and works perfectly for both everyday wear and going out. It feels super smooth on the lips, not sticky at all, and gives just the right amount of shine. I also love that it keeps my lips feeling hydrated. Definitely a new favorite in my makeup bag!
J
Incredibly, this product delivers exactly what it promises 3 in 1, since it provides hydration, color, and shine. I absolutely loved it; I used the nude shade, and the finish was beautiful. The packaging is large, so it comes with plenty of product.
S
The pigment is unbelievable for me is a must have lip gloss for all women. Long lasting formula and you feel your lips hydrated, and really blurred my lips lines. Totally worth it.
D
This cream blush is amazing! The color is stunning , a peach summer and radiant color, the texture is creamy and super buildable, beginning friendly and the packaging is just super modern , it opens up, the formula is longlasting and non sticky at all! I'm in love, I found my perfect blush!
D
My perfect nude- mauve color for every moment of the day and every ocassion, the color is just stunning , love that have the hydration of a balm in a beautiful color of lipstick and the shiny of my favorite gloss that make a match all in one! The packaging as always is stunning and super easy to line up my lips!
