ABOUT BASMA
WHERE COLOR MEETS SKIN
We're not a skincare brand. We're not an artistry brand.
BASMA is where skin and color meet - makeup built on 20 years of understanding how color behaves on real skin.
Every formula melts in, moves with you, and gives you complete control over coverage and color.
The result is makeup that looks like skin, works on your terms, and never asks you to choose between wearing color and looking natural.
MEET OUR FOUNDER
BASMA HAMEED
Basma Hameed didn't learn color theory in a classroom.
After surviving third-degree burns as an infant, she spent years developing a firsthand understanding of how skin and color actually work together - not as a makeup exercise, but as a necessity.
That experience led her to pioneer Scar Camouflage, a paramedical skin-matching procedure built on one principle: color has to be exact, or it doesn't work.
After 20+ years of building that expertise, BASMA Beauty was born.