Meet Basma
From burn survivor to Beverly Hills' most sought-after skin tone matching expert. Her story is why BASMA exists.
THE ORIGIN
Scar Camouflage
After surviving third-degree burns on her face as an infant, Basma turned to makeup to cover her scar. Before middle school, she had taught herself to mix colors for an exact match and to color-correct.
Still, she wanted a permanent solution to cover her scar. Nothing existed, so she made one.
Scar Camouflage places skin-tone matched color into the skin to cover discoloration. She tested it on herself first, then spent twenty years doing it for thousands of clients.
"When I'm performing the procedure, there's one rule: the shade I create has to be exact. If it isn't, the procedure fails, and the scar is more visible than when she walked in."
Basma Hameed
Founder of BASMA
MEET BASMA BEAUTY
The right color changes everything
Every BASMA product is held to the same rule as the procedure: the color has to be made exactly for the skin it's going on.
That's the point of BASMA. It's getting you out the door looking like yourself, on your best day - every day. That only works if the shades look like they were made for you. Ours do.
BASMA is self-funded and run by an all-female team. You'll find us at Sephora (US and Canada), on Amazon, and here.
- SHOP MAKEUP
- SETS
