WHY BASMA KEEPS GOING VIRAL
And why you'll love The Foundation Stick
WHAT IS IT?
the foundation stick
Buttery-soft. Buildable. Beginner-friendly. Undetectable shade matches. Made for all skin types, and textures.
Everything you're looking for in a foundation - in a stick.
SHADE MATCH GUARANTEE
WE DON'T COME CLOSE. WE COME CORRECT.
100,000+ customers have found their perfect match on their first try.
How? The Foundation Stick was born from over two decades of research in pigment science.
We're so confident you will too. If it's not, we'll personally send you your perfect match for free!
P.S. No, The Foundation Stick IS NOT CLEAR. These videos have not been retouched. The matches are THAT good.
the overachiever in your makeup bag
Light to full - yes, it's really that versatile. All without the cake or feeling of foundation on your skin.
This lightweight and buttery-soft formula is infused with skin-loving ingredients like apricot butter, aloe vera extract and vitamin E.
Fragrance-free, cruelty-free, vegan, hypoallergenic, non-irritant.
THE FOUNDATION ESSENTIALS
Founder Basma Hameed survived third-degree burns on her face at the age 2 and turned her personal journey into a career helping others feel seen in their skin.
She developed a first-of-its-kind procedure to camouflage discoloration on all skin tones, types and textures. And now her namesake beauty line for you to use at home.
5-STARS OVER AND OVER AGAIN
“First of all I am in love with the packaging is easy to carry on my makeup bag and no messy. The formula is amazing medium coverage but feels very lightweight and the glow on my skin is perfect for a clean look. I used the shade 028.
”
“I have never seen a color match so perfect with a foundation stick WOW. It blends so perfect into the skin, and lasted all day. Im OBSESSED
”
“One of the best foundations I’ve used so far. Perfect if you’re looking for natural foundation with great coverage. Blends like a dream and gives that natural and skin like finish. Definitely recommend it!!
”
shade match guarantee
What if i get the wrong shade?
If it’s not your perfect match on the first try, we’ll cover your first exchange—free and easy. We'll also work with you to get that perfect shade for your skin!
Just email us at hello@basmabeauty.com to get started.
More details here.
I need help finding my shade
We get it - buying foundation online can be tricky. Email us at hello@basmabeauty.com and we'll work with you to find your perfect match.
Not interested in emailing? Take a look at our website and social media (Instagram + TikTok)! We have tons of videos from real people using our foundation that can help narrow down your options!
how much is shipping?
Standard shipping to the US is $7 with delivery between 2-8 business days.
Spend $50+ and unlock FREE SHIPPING!
