Not Minimalist. Not Maximalist.
Makeup that lets you do both - and everything in between.
Melts in · Skin-like feel · Coverage you control
WHERE COLOR MEETS SKIN.
Makeup that feels like skin, developed through founder Basma Hameed’s 20+ years of color expertise.
BEST SELLERS.
Products our customers reach for again and again.
- BEST SELLERS
- BUNDLES
seen on real skin.
Worn, loved and shared by our community.
IN THE SPOTLIGHT
BASMA spotted on notable faces across film, music and fashion, including:
Beyonce · Kim Kardashian · Kourtney Kardashian · Tyla · Jennifer Lopez · Olivia Culpo · Vanessa Hudgens
